For example, organizational culture of Agro Bravo Enterprise, leadership style, the levels of frequency of management-employee communications need to be taken into account during the data analysis.
This specific piece of primary data findings needs to be critically analyzed and objectively interpreted through comparing it to other findings within the framework of the same research. The same figure within data set can be interpreted in many different ways therefore it is important to apply fair and careful judgement.įor example, questionnaire findings of a research titled “A study into the impacts of informal management-employee communication on the levels of employee motivation: a case study of Agro Bravo Enterprise” may indicate that the majority 52% of respondents assess communication skills of their immediate supervisors as inadequate. A quantitative approach is usually associated with finding evidence to either support or reject hypotheses you have formulated at the earlier stages of your research process. Quantitative data analysis may include the calculation of frequencies of variables and differences between variables. In quantitative data analysis you are expected to turn raw numbers into meaningful data through the application of rational and critical thinking.
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